JK Group – Logo & Website Design

JK Group Logo
Category
  • Branding
  • UI/UX & Web Design
Tools
  • Adobe Illustrator
  • Adobe Photoshop
  • Figma
Dates
  • Start Date — 20/08/2024
  • End date — 30/09/2024

Project Overview

JK Group USA is a full-scale video production company specializing in crafting compelling visual stories. I was tasked with designing both the brand logo and website, creating a unified identity that represents their cinematic storytelling, professionalism, and passion for high-quality video production.

The challenge was to craft a bold, cinematic, and modern look that works equally well on print, digital, and web platforms.

Logo Design

My Design Approach

I began by analyzing JK Group’s brand values—creativity, cinematic excellence, and professionalism. I wanted the logo to feel dynamic and cinematic, while also being clean and versatile.

  • Research & Inspiration – I studied movie production logos, film industry icons, and modern minimalist styles to find the right balance between cinematic appeal and corporate professionalism.
  • Sketching Concepts – Initial sketches explored film reels, play buttons, and abstract cinema elements. Eventually, the idea of merging the J into a film strip felt the most natural and storytelling-driven.
  • Typography Exploration – For “K,” I tested multiple modern fonts with sharp angular edges to reflect strength and futuristic vision.
  • Refinement – After multiple iterations, I combined the film strip J and the bold K into a strong, cohesive mark.
Color Theory

  • Deep Maroon (#86333d) & Gold (#f39e1d) – Evoke passion, storytelling, and creative excellence.

  • Blue & Red (USA Theme) – Subtle accents that tie into the company’s American identity.

Outcome

The final logo successfully communicates cinematic storytelling, creativity, and professionalism. It works across different mediums—from video watermarks to corporate stationery—ensuring consistent brand recognition.

Website Design

My Role

As UI/UX Designer, I was responsible for translating the cinematic identity into a functional, engaging, and user-friendly website that reflects JK Group’s portfolio and builds trust with clients.

JK-group-protfolio-one
JK Website Design
My Design Process

  1. Discovery & Research

    • Reviewed competitor websites in the film and production industry.

    • Identified that many lacked ease of navigation and often overused heavy video backgrounds.

    • Defined goals: Showcase services clearly, highlight work, and create a cinematic yet user-focused experience.

  2. Wireframes & Layout Planning

    • Sketched wireframes focusing on hero storytelling, service clarity, and easy portfolio navigation.

    • Prioritized minimal scroll fatigue—ensuring key information is visible within a few scrolls.

  3. Visual Design

    • Extended the logo’s bold identity into the website’s design system.

    • Chose black, white, and yellow for a cinematic + modern feel.

    • Incorporated high-quality stills and video thumbnails without overwhelming page load speed.

  4. Prototype & Testing

    • Built interactive prototypes to test user flow.

    • Optimized CTAs (calls-to-action) for lead generation (e.g., “Book a Project” button in hero).

    • Adjusted layouts for mobile responsiveness and tested across devices.

Design Highlights
  • Hero Section – Strong visuals with an immediate call-to-action.
  • Portfolio Showcase – Interactive carousel to display recent works.
  • Service Breakdown – Clear, icon-based service categories for quick scanning.
  • Client Testimonials & Partners – Adds credibility and trust.
  • FAQ & Blog – Engages users while improving SEO visibility.
Challenges & Solutions

  • Cinematic visuals vs usability – Solved by optimizing video sizes and using thumbnails instead of autoplay.

  • Responsiveness – Designed with mobile-first layouts and tested across breakpoints.

Final Thoughts

  • This project was about building a complete brand identity, from logo to website.

    • The logo reflects JK Group USA’s cinematic essence with a bold, modern design.

    • The website extends that brand story, offering a smooth, user-friendly experience while showcasing their work and services in a professional way.

    Together, they create a cohesive, cinematic identity that positions JK Group USA as a trusted and innovative video production company.